Blog | Execudex – Full Branding
We built a brand new web presence for a successful email marketing company
Execudex is an extremely successful email marketing company that continually provides extraordinary results driven by their high level expertise and database of professional prospects. The one thing that their successful business model was missing was a fresh branding strategy to convey exactly who they are and what phenomenal service they can offer. That is where we came in.
Logo Development
Branding begins with one focal point, the logo. Our goal for the new Execudex logo was to illustrate in a clean and professional manner what their services provide. Email Marketing. The obvious creative approach was to play with the words that formed Execudex – a fusion of Executive and Rolodex. Their service essentially provides access to an executive level database of opt-in business prospects. We opted for a traditional “business-professional” color scheme and used White, Light Grey, and Blue/Green to give a clean and corporate feel that many businesses strive to achieve.
Clean, relative, and striking.
Web Development
Execudex had numerous goals that they sought to achieve with their website :
- Strong call to actions and eye-grabbing interface
- Usable and efficient design that fluidly provided important information
- Simple design to convey complex services
Strong call to actions and eye-grabbing interface
The primary method to achieve these results is a strong combination of a solid layout design with powerful colors. The Grey/Blue/Green color scheme translated from their logo to the rest of their new branding well and allowed us to use color focus and contrast to put an emphasis on key information and call to actions. We opted for a huge, contrasting banner on the landing page to immediately grab the users attention. Our primary colors then guided the user to the order-appropriate call to actions and content ensuring we get the important points across first.
Usable and efficient design that fluidly provided important information
With 100% W3C Web Standard Compliant coding, we built a strong website with key-content tightly knitted into a relatively small environment. Emphasizing on content organization and making the most of limited page density, we built each page with a “What does the user want to know, and how can we best reveal this information” mindset. The final result is a visual appealing, clean, and organized content structure that flows from key-point to key-point, while guiding the user step by step.
Simple design to convey complex services
To maintain a level of professionalism without crowding their important information with excessive bells-and-whistles, we opted for the minimalistic route and used their core content and color focal points to facilitate their service related information with a clean framework.
