We built a strong web presence

We developed a professional and usable website for ViaMetric, the very successful marketing firm. They wanted to take an existing concept, minimalistic and clean and develop a refined modern feel. Most marketing firms see the significance of withholding vital strategic techniques and trade-secret marketing marketing methods from the masses as their strongest selling point is doing what others can’t. With this concept in mind, we put together a very usable, straight forward website that instantly grabbed the users attention and allowed for multiple call to actions.

Their client list alone is a huge selling point so we chose that as a strong, clear focus for the landing page. With a strong, visually appealing face to compliment their Search Engine Optimized, Content Management System powered back-end, they gained a powerful marketing tool to help expand their reach.

Allen Finch – CEO of ViaMetric

Beta Images provided a professional and appealing website that played very well off of our existing brand. The whole process was managed through Basecamp and allowed my team and I to work on the project together. I would recommend Beta Images to any business looking to establish a web presence.

Developing a marketing website

ViaMetric is a high profile marketing firm that was looking to extend their brand to the web. With a logo they were satisfied with and a website they were not, their goal was to have a usable, functional, and visually appealing web presence to help solidify their brand. Sticking with their established colors and what “feel” we could derive from their current logo, we built them a professional and stunning website. We successfully expanded the reach of ViaMetric, Where Marketing Means Sales™.

Getting started – Inspiration

Like with most designs, we start with a what our inspiration will be for the project. In this case, it was the pre-designed logo. Using this as the basis to drive the design, we had to implement a clean, professional design that was very usable but gave enough minor key points to keep the user interested when arriving on the landing page. Being a high profile marketing firm, they felt that it was not wise to divulge too much of their methods and techniques to potential rivals, but just enough to get the user to contact them for more info. With this mindset, we had a few features we had to emphasis on.

Focus points for the project

• Usability – The site had to be usable and accessible, allowing all ranges of users the ability to easily navigate to the appropriate data as well as contact them.
• Accessibility - With a strong focus on SEO, the website had to be optimized properly to ensure that the right kind of audience was being reached via Search Engines and Organic Search Results.
• Design – The design had to be enticing enough to grab users attention upon arriving on the landing page and presented professionally throughout the entire layout design to make sure the web presence portrayed the level of professionalism that they bring to their business model.