Blog

We built their brand with professional support in mind

HVAC Explorer is a professional technical support web application the allows the user to request information and help regarding all of their HVAC (Heating, Ventilation, Air Conditioning/Refrigeration) needs. Their target market consists almost entirely of blue collar workers who many not be very computer savvy so focusing on simplicity and usability were more than preferred features, they were a necessity. With every fresh start to a brand from the ground up, the first objective was developing the heart of a company, their logo.

Read the Article »

We recently launched Clothes Mates for Veronica McCain, an entrepreneur who developed an excellent product that allows you to quickly and easily manage your wardrobes. It’s excellent for those who like to stay organized or may be living in the fast lane. We built their entire brand from the ground up including their logo, packaging, and website. The works. One neat feature we included on the website was a dresser illustration on the sidebar of each page with sliding drawers. This effect could be created with Adobe Flash but I opted to use 100% CSS and jQuery.

Read the Article »

It has been far too long since I’ve blogged but fortunately it is an itch I can scratch. Myself, like all designers, thrive off of design and it is the life force the moves us forward each day. Unfortunately, my outlet is often dwarfed by other priorities, but no longer! Our creative juices can’t be fueled off of logos, brochures, and websites forever. Now Beta Images is adding a Design Deposit category and we will be updating it frequently with any personal projects we are working on! It’s always nice to see a more personal side of your designer. Be warned, I have an interesting imagination so most of my sketches are kind of out there.

You can view a few preview images after the break.

Read the Article »

As unfortunate as it is, I frequently hear horror stories from my clients about designers they hired that disappeared after getting paid. This alone is tarnishing designers reputations every where, but the saddest thing to hear is when a projects has been completed and the client has never received any of their project information or files such as host login credentials or original logo files. Just having your designer “complete” the project isn’t the last step. It is vital that you secure all of your project related files and data before closing out the deal.

Read the Article »

Read the Article »

In this Advanced tutorial I will show you how to draw a really neat Galactic Being. It is done entirely in Photoshop using Layer Effects, Brushes, Blends, and some very useful textures.

Read the Article »

Not everyone realizes the value and necessity of backing up their data frequently. With the somewhat dependability of modern technology, we take our informations security and safety for granted. More often than not, your data is not in your hands as shared hosting, remote databases, and other cloud computing technologies are the popular and all too common method for storing data. Frequent scheduled backups using some very valuable free applications can save you hours of work and hardship that losing your data could cause.

Read the Article »

A definition of low balling, according to the Miriam Webster Dictionary, is to give a markedly or unfairly low offer ( lowballed him in contract negotiations ).  I recently encountered this problem on a freelance site that I was used to getting a decent amount of work from.  I had established a good reputation and had an excellent portfolio to back it up. I even have a specialty (illustrations and illustrated logos) that practically guaranteed me those types of jobs.

Read the Article »