We value all of our customers alike but want to offer a quick incentive for some of our local businesses here in Jacksonville, Florida who are looking for Graphic Design and Web Design to help grow and expand their business.

For the duration of September, all logos are a flat rate of $350!

Professional Web Design and Graphic Design are important elements of every business as appealing branding and successful marketing are key components necessary to grab new customers and help seal the deal with ongoing prospects. Get your $350 logo today but contacting us.

We gave their brand a refresh to keep up with the times

A Advantage Safe and Lock is an excellent client of ours and after quite some time with an older design, they were looking to refresh their branding with a modern look and feel.

Developing the brand

Our goal was to completely revamp their brand and give it a creative, yet classy appearance. One thing that A Advantage Safe and Lock really wanted was to break away from the cliché look that most locksmith sites took, filling their landing page with a plethora of stock photos of related objects. They have the credibility and skill sets to back up their quality services so they wanted an “upper-class” ambiance to radiate from their website to better convey their high-quality and professional approach to business. We gave them just that.

Clean and organized interface for efficient usability

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We built a brand new web presence for a successful email marketing company

Execudex is an extremely successful email marketing company that continually provides extraordinary results driven by their high level expertise and database of professional prospects. The one thing that their successful business model was missing was a fresh branding strategy to convey exactly who they are and what phenomenal service they can offer. That is where we came in.

Logo Development

Branding begins with one focal point, the logo. Our goal for the new Execudex logo was to illustrate in a clean and professional manner what their services provide. Email Marketing. The obvious creative approach was to play with the words that formed Execudex – a fusion of Executive and Rolodex. Their service essentially provides access to an executive level database of opt-in business prospects. We opted for a traditional “business-professional” color scheme and used White, Light Grey, and Blue/Green to give a clean and corporate feel that many businesses strive to achieve.

Clean, relative, and striking.

Web Development

Execudex had numerous goals that they sought to achieve with their website :

• Strong call to actions and eye-grabbing interface
• Usable and efficient design that fluidly provided important information
• Simple design to convey complex services

Strong call to actions and eye-grabbing interface

The primary method to achieve these results is a strong combination of a solid layout design with powerful colors. The Grey/Blue/Green color scheme translated from their logo to the rest of their new branding well and allowed us to use color focus and contrast to put an emphasis on key information and call to actions. We opted for a huge, contrasting banner on the landing page to immediately grab the users attention. Our primary colors then guided the user to the order-appropriate call to actions and content ensuring we get the important points across first.

Usable and efficient design that fluidly provided important information

With 100% W3C Web Standard Compliant coding, we built a strong website with key-content tightly knitted into a relatively small environment. Emphasizing on content organization and making the most of limited page density, we built each page with a “What does the user want to know, and how can we best reveal this information” mindset. The final result is a visual appealing, clean, and organized content structure that flows from key-point to key-point, while guiding the user step by step.

Simple design to convey complex services

To maintain a level of professionalism without crowding their important information with excessive bells-and-whistles, we opted for the minimalistic route and used their core content and color focal points to facilitate their service related information with a clean framework.

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We designed a stunning logo for T&M Photography

Toni Smailagic, the creative photographer behind T&M Photography, commissioned Beta Images to build his brand. With experience and skill as the foundation for his photography, we had to develop a logo with the same professional and artistic feel his photography portrays, while maintaining an easily identifiable design regardless of the media format. Utilizing T&M as the foundation for the logo, we designed the logo with a simple, enclosed structure with enough artistic flare based on a camera shutter to set his brand on a higher tier of professionalism.

Visit T&M Photography’s Facebook Page

Full Logo

T & M Photography

We built their brand with professional support in mind

HVAC Explorer is a professional technical support web application the allows the user to request information and help regarding all of their HVAC (Heating, Ventilation, Air Conditioning/Refrigeration) needs. Their target market consists almost entirely of blue collar workers who many not be very computer savvy so focusing on simplicity and usability were more than preferred features, they were a necessity. With every fresh start to a brand from the ground up, the first objective was developing the heart of a company, their logo.

Designing the logo

Fortunately for us, the client had an idea of what they wanted their logo to have. Even though it was only a few minor preferences, it is extremely useful if the client has some idea of what they are looking for so that designers can use it as a basis for our design. It is extremely hard to build the perfect logo if a client’s only requirement is “it looks attractive”. Brian Fennig, the expert behind HVAC Explorer, worked with us to start a strong foundation for building his brand. Being that we would be dealing with HVAC, it was a necessity that we play off of multiple key elements such as heat and cold and their color counterparts.

When designing corporate logos, there are multiple key points to take in account. First of all, logos need to be easily recognizable as well as usable. A strong corporate logo should be able to translate to multiple media forms such as print, pins, clothing, web, and any other production format. Another key point is that it should be designed in a way that it is independent of color yet still functional in a grey scale or black/white format. Using these requirements, we built off of the hot/cold premise by designing an easily recognizable “emblem” for their logo as well as clean and concise text that stands out.

Black and white variations

Color version

Building the web application

The fundamentals of the website were fairly simple; an easy to use web application that allowed a user to post a question regarding HVAC, post images, approve expert replies, and pay for their answer. The true complexity is clear when you take into account just what that functionality entails. We didn’t simply build a web application with this core functionality, but an intricate system driven by this core functionality.

Focus on usability

We took “allow the user to post a question” to the next level, building an attractive and usable interface with jQuery and ajax effects so that the user can comfortably navigate and manage their content in real-time and little to instructions required. Since our target market is a bit more hands-on and maybe not as computer proficient as other professions may be, we were sure to include brief and clear alerts and instructions on each page as well as help areas for every core function of the site. Building a user interface that feels intuitive is only one step in the process, helping walk through the users that still may not understand it is the next large step.

The overall design of the site also has ease-of-use as the primary motivation behind it’s design. Aside from helping with brand recognition by placing a large version of their logo in the top right corner, we opted for a streamlined and very clear navigation. We separated the main navigation into “Ask Us” where you can ask a new question whether you are signed in or not, “About Us” that gives you info about the site as well as a drop down to it’s sub pages which include the blog, F.A.Q., and contact page, and then the “My Account” tab that takes you to your core account page. Simple sweet is often ideal when focusing on usability.

Streamlining the user interface

The most important part of this site is the user interface for the actual user panel. Once logged in and on your my account page, you can very clearly see your 4 main areas of interest in the sub-navigation; My Account, Ask a Question, View My Questions, and Browse All Questions. The sidebar consists of only the bare essentials, links to your current questions separated by their response status, an internal advertisement promoting their reduced price of purchasing previously approved questions, and links to the most recent approved questions that you can purchase. Find your questions or new questions quick and easy.

HVAC Explorer – the start of something more

Brian Fennig has years of expertise in HVAC and a wealth of ideas that are looking for an outlet. HVAC is only the start of his empire and HVAC Explorer as well as future projects of his will continue to grow and spread, allowing for further innovations in the HVAC Technical Support community. We built a strong starting point for a growing empire, and the logo and web application are only the start of his brand development.

Click here to visit HVAC Explorer